Referrals are too valuable to track in an inbox. The lead pipeline gives every prospective student a place in a clear funnel — from first inquiry, through contact and evaluation, to enrolled — so you can see exactly where each one stands.
Notes and follow-ups keep things moving. Instead of relying on memory, you record what happened and what’s next on each lead, and stay ahead of the callbacks that otherwise slip through the cracks. The result is a pipeline you can actually manage and forecast against.
When a lead is ready to enroll, their details carry forward into a full student record — no re-entering information you already captured. The hand-off from prospect to active student is smooth.
The lead pipeline is run by admins and therapist managers handling intake and growth.